We are all creating monsters
We are all creating monsters even if we do not know it, and we too have the power to make them disappear. If you are feeling slightly overwhelmed these days with all the craziness in the world and you really … Ver Más
Collaboration is not an option, it is a key to survival.
Why do we insist on competing? Collaboration is the best key to success and business survival nowadays. Old school marketing is traditionally represented by the 80s and 90s Pepsi vs. Coke campaigns. Old school marketing is political advertising. The goal … Ver Más
Selling yourself doesn’t mean selling your soul
As a passionate marketer, I find it interesting to see that many people think branding is about creating a fake or pretended identity. Old-school marketing tried to make you fit into a set of guidelines to get to you to … Ver Más
For those who ask: “How Do I Sell on Social Media?”
I would say, please DON’T. That’s right. I’m very aware that it may seem silly coming from a digital marketing consultant. It’s absurd coming from someone who persuades people about the power of social media every single day. But I … Ver Más
More Books, Less Facebook.
We seem to be filling ourselves with all sorts of random facts. We gather knowledge from every notification we get in our cell phones. Most of it is unverified or nothing useful, and yet we keep on reading. Maybe it’s … Ver Más
What are PODs and why should you support them?
Did you ever think that you could turn into an art patron by just buying a pillow or a towel online? That is precisely what happens when you use these platforms, and it’s as simple as clicking on their links … Ver Más
Why are Community Managers so expensive?
Are you one of those people who think that anyone with a smart phone could do it? Or do you find them overrated? Community managers may seem like a market failure at times, mainly because their functions are usually misunderstood … Ver Más
6 things you should do to stop the insanity within WhatsApp Groups
WhatsApp: Love it or hate it? WhatsApp became the dream (or nightmare) of its users, mainly due to the constant notifications that we get in our phones, and this is directly related to if you’re a part of any or … Ver Más
Kids with tablets: 5 things you MUST know.
I have to say my personal nightmare came true. While I was addressing parents worldwide to make sure they wouldn’t let their kids into the digital world too soon and unprepared for it, schools made their move. Most schools worldwide … Ver Más
Dads only: must read!
It is wonderful to see how the new generations of fathers grow more and more engaged in the lives of their kids. So many dads have finally understood the great advantages of being present, and that is definitely good for parents … Ver Más
