Greta Thunberg is as right as my young self was. Let me tell you a story. When I was growing up my dad used to work for a cigarette company. He was happy and thriving. However, every day when he … Ver Más

Is bigger and better your next step? Many of us are trying to make our business grow, but what does this mean? Need more income? One of the main reasons to make our businesses grow is our desire to earn … Ver Más

There is a new entrepreneur dilemma: “Selling yourself vs. selling your service”. Is it the same thing? As a branding professional I know that your story, your values, and your strengths make your brand. I know that may sound like … Ver Más

Stop selling lies and giving marketing a bad name. Many modern marketers use and recommend using false promising results. They are selling lies for all practical purposes. Miracle statements like “become a millionaire” or “lose # pounds in # weeks” … Ver Más

Let me share with you a little bit of my story and my commitment. I, like many soulpreneurs, am in the business of love. I love business. I have a degree in Management and Economics and numbers make me happy. … Ver Más

It may seem simple, but if you don’t give a like, you’re not showing love! Are you one of those people who browse through life without paying much attention to the content? How many requests do you have from your … Ver Más

Historically, small businesses operated locally. However, technology and social media, changed the way we grow our small businesses beyond borders and time zones. Remember when we used to make a big deal about call centers in one country serving people … Ver Más

Set boundaries and cut discrimination, if you’re a “nice” person, sometimes you have to be cruel to be kind. Have you felt rude or cruel when confronting someone regarding their discriminating attitudes? Let me share with you a recent experience. … Ver Más

Why do we insist on competing? Collaboration is the best key to success and business survival nowadays.  Old school marketing is traditionally represented by the 80s and 90s Pepsi vs. Coke campaigns. Old school marketing is political advertising. The goal … Ver Más

As a passionate marketer, I find it interesting to see that many people think branding is about creating a fake or pretended identity. Old-school marketing tried to make you fit into a set of guidelines to get to you to … Ver Más