Are you one of those people who think that anyone with a smart phone could do it? Or do you find them overrated?
Community managers may seem like a market failure at times, mainly because their functions are usually misunderstood and poorly assessed or implemented.
This was yet another big win and mistake in the process of introducing businesses into digital platforms and social media.
From this, evolved companies understood that they could get data and trends; becoming less worried about their “rating” (likes, trending topics, engagement), and more focused on metrics that gave them user profiles, habits, trends, tendencies, and figures that they could use to target their customers and improve their presence (social listening).
So… what happens with small business where you can’t have such labor specificity? That’s where we find the All-Inclusive Social Media Manager.
If you are a community manager (or you just perform those duties) you need to know or learn the following:
(If your boss doesn’t know this, do share this article with him or her so they can better appreciate what you’re bringing to their business)
- Company’s identity, values, products, services, internal organization, including communication rules or guidelines and other internal organization standards.
- Client’s profile, marketing strategies, and sales goals or strategies.
- Monitor changes in structure, systems and trends in social media and apps.
- Technical requirements to use digital devices ( tablets, phones, cameras, computers, and other gadgets) as well as basic programming, for apps, software, and social media accounts. With some knowledge of media editing.
- Emotional Intelligence. High knowledge and skills to manage their own emotions, as well as those generated within digital communities. Everything in social media becomes bigger, faster, and much closer and it is always in the hands of people.
- Excelent communication skills (grammar, spelling, written, and verbal communications) all of this with the ability to use different language styles. Your own voice is lost, you are now the voice of the brand. You talk, think, and react on behalf of the brand, and in the terms you need to do so to connect to your community.
If any of these points is missing or weak, all work is pointless, it could actually do more harm than good to your business.