Soulful business consulting services and educational tools to build businesses worldwide. Make your business fit your life and values.

Ximena Santibañez Soulful Business ConsultingI'm Ximena Santibañez, I fell in love with Economics when I was in high school. I know, it's not something you would have imagined. However, as I learned more about the basics of economics I started questioning much of the theory. I graduated from college, and decided not to get higher education in my field. Why? Because I thought economists were wasting their time. They kept working on theory, while leaving aside the reality of a world where things were not as they presented them.

I walked away from Economics, without ever really leaving it behind. My mind was used to seeing the big picture, relationships and interactions that show the causes and effects of personal choice, actions, and business. I used this mindset in natural disaster assessment, consulting, business strategies, and social media growth. After many years, I'm going back to calling myself an economist, because I know that it wasn't economics that failed. It was us who didn't adjust the parameters for it to succeed.

I know for a fact that people can build great businesses without selling their souls, or losing their essence. The bottom-line isn't profit, it is value. And our value is key to the business strategies we develop. Change is a constant in the new business world, and that also means we need to become very creative in our approach. We need to see the big picture, and develop specific and achievable strategies. Whether it is product development, marketing strategies, or sales, creativity is key. That's why I apply new principles of what I call "Love Economics" that I have seen succeed in businesses worldwide.


New business mindset - soulful business consulting

The new business mindset is all about soulful businesses. Regardless of what you may think, this is not a utopic approach. If you take a look at the most successful brands nowadays, they do not just sell a product, they sell a lifestyle. The key elements for a business to succeed nowadays include:

  • Collaboration: Forget about a system where you have to be mindful of your competition. Collaboration will allow more growth, success, and opportunities for you. Regardless of the industry and market you want to reach.
  • Sustainability: Developing clean, fair, and overall sustainable ingredients, items, and products is no longer an option. It is a must. And by the way, it makes you qualify for better credit, qualifications, alliances and growth opportunities.
  • Social impact: Whatever your product or service, it must align with personal growth. Happy and skilled people working together to serve others and improve the quality of life worldwide. That is true social impact.
  • Creativity: The best way to find solutions for any problem is to think outside the box. Bringing together diverse views, business experience, world views, and integrating new resources and existing successful techniques.

If your business is lacking in any of those areas, or you are unsure as to how it works for you, let's talk!

My approach

I love working one on one with you, becoming an ally as you grow your business. I know that success comes from being clear about who you are, what you are selling, and being able to share it with your audience or team. With my soulful business consulting approach, we make sure that your passion project turns into a wonderful thriving and successful business.

Once you love your brand, it is easier to make people fall in love with it too!  We will make sure that your business is ready to rock this new business era. I'll giving you the tools to collaborate. We will find sustainable processes, materials, and ingredients to care for the planet. You will have a positive social impact, and become creative enough to adapt to all the changes that keep coming. In soulful businesses technology is not the key, it is an amazing catalyst and empowering element to your vision and values.

How can I help?

I know what it takes to build a business. I know what it's like to make your passion your business. Falling in love with that idea and making it happen is not easy. But I tell you, it's totally worth it!

I'll make sure you know what your brand is, its values, what it represents to you and how it fits in this new world of business. It doesn't matter if you like the 9-5 approach, if you work from home or decided to start a good old-fashioned business. I will walk with you every step of the way. Whether you are in the initial stages of your business or rebranding after a 10-year successful run.

Your business has a timing. Your process does too. I can help you stay on track while making sure you are ready for each stage of your growth. Business consulting is no longer "just business". My soulful business consulting approach will make you succeed as a person, and build positive relationships with everyone who collaborates in making your business grow. From suppliers to customers, you will build a long-lasting community, not just a successful business.

I do not take collaboration lightly. Whenever we develop a strategy for your product or service, we will make this the center. I will help you join and develop successful networks with other businesses and entrepreneurs. Like-minded people can make wonderful things happen.



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