Why do we insist on competing? Collaboration is the best key to success and business survival nowadays.  Old school marketing is traditionally represented by the 80s and 90s Pepsi vs. Coke campaigns. Old school marketing is political advertising. The goal … Ver Más

Are you one of those people who think that anyone with a smart phone could do it? Or do you find them overrated? Community managers may seem like a market failure at times, mainly because their functions are usually misunderstood … Ver Más

I have to say my personal nightmare came true. While I was addressing parents worldwide to make sure they wouldn’t let their kids into the digital world too soon and unprepared for it, schools made their move. Most schools worldwide … Ver Más

So… You think you might have a problem? Well, first things first. What digital technology devices are you using? Celular phones Tablets Computers TV Digital cable or video platforms Gaming consoles Gadgets We all use every day a certain combination of … Ver Más