Why do we insist on competing? Collaboration is the best key to success and business survival nowadays.  Old school marketing is traditionally represented by the 80s and 90s Pepsi vs. Coke campaigns. Old school marketing is political advertising. The goal … Ver Más

Did you ever think that you could turn into an art patron by just buying a pillow or a towel online? That is precisely what happens when you use these platforms, and it’s as simple as clicking on their links … Ver Más

It doesn’t matter whether you’re a full blown community manager, digital marketer, or just someone trying to go digital with their business or art. These 3 things make everything inside you cringe in fear.  Facebook changing its algorithm One day … Ver Más

Do you remember that line from the movie “A League of Their Own? That moment when Tom Hanks’s character made it very clear that the coach mistreats the female players, and instead of “taking it like a man” one of … Ver Más

Are you afraid of branding yourself? Understand why here: One of the big struggles that I’ve found with customers and friends while developing their own branding is a certain fear of putting your face and name out there. I can … Ver Más

Budget Years ago artists understood that if you were an independent artist your budget was either limited, or cero. The priority, if you were a musician, was to pay for production of a track or EP so you could then … Ver Más