Sending the right messages goes beyond the traditional concept of “saying the right thing”. We all use different tools for communication: Words/Sounds Body language/expressions Feelings Thoughts What the … are you talking about? One of the most impactful phrases I … Ver Más
There is a new entrepreneur dilemma: “Selling yourself vs. selling your service”. Is it the same thing? As a branding professional I know that your story, your values, and your strengths make your brand. I know that may sound like … Ver Más
Stop selling lies and giving marketing a bad name. Many modern marketers use and recommend using false promising results. They are selling lies for all practical purposes. Miracle statements like “become a millionaire” or “lose # pounds in # weeks” … Ver Más
It may seem simple, but if you don’t give a like, you’re not showing love! Are you one of those people who browse through life without paying much attention to the content? How many requests do you have from your … Ver Más
Why do we insist on competing? Collaboration is the best key to success and business survival nowadays. Old school marketing is traditionally represented by the 80s and 90s Pepsi vs. Coke campaigns. Old school marketing is political advertising. The goal … Ver Más
As a passionate marketer, I find it interesting to see that many people think branding is about creating a fake or pretended identity. Old-school marketing tried to make you fit into a set of guidelines to get to you to … Ver Más
I would say, please DON’T. That’s right. I’m very aware that it may seem silly coming from a digital marketing consultant. It’s absurd coming from someone who persuades people about the power of social media every single day. But I … Ver Más
Did you ever think that you could turn into an art patron by just buying a pillow or a towel online? That is precisely what happens when you use these platforms, and it’s as simple as clicking on their links … Ver Más
Are you one of those people who think that anyone with a smart phone could do it? Or do you find them overrated? Community managers may seem like a market failure at times, mainly because their functions are usually misunderstood … Ver Más
It doesn’t matter whether you’re a full blown community manager, digital marketer, or just someone trying to go digital with their business or art. These 3 things make everything inside you cringe in fear. Facebook changing its algorithm One day … Ver Más
