What are PODs and why should you support them?

Did you ever think that you could turn into an art patron by just buying a pillow or a towel online?

That is precisely what happens when you use these platforms, and it’s as simple as clicking on their links and getting to know their artists. You will find an immense variety of styles, techniques, and artistic sensibilities with which you’ll surely connect right away.

POD or Print On Demand, is a system developed by several digital platforms such as Society6 and RedBubble. In this sites artists and creatives worldwide are able to sell products at affordable costs for users, artists, and the companies themselves.

These platforms allow you to upload designs that may be used in all sorts of products from apparel to framed prints, and everywhere in between. Each platform handles production, distribution, customer service, and payments. This reduces significantly the work of an artista, and allows him or her to keep ownership and control over their creation. The best part of it is that most of them aren’t exclusive, so you are free to connect with different buyers and markets to get more and better exposure.

Why should we support them and how can we do it?

When you buy from a POD, you are encouraging creative professionals to continue creating and support themselves through the sales of those articles. Do you have an idea of how expensive it would be for an artist to actually place a painting in a gallery or sell it to anyone? Within these platforms, the cost for artists are considerably low, while their impact and exposure grows exponentially. While the artist really receives royalties over his or her work, this work scheme, through massification and social media…


Allows artists to actually live of their art!

And for that to happen, they have to sell! Sales achieved through users who even without knowing the artist may wander through the platform and generate almost instant income for them. That’s why we invite you to change your consuming patterns and visit every now and then these stores, and in doing so, support and get to know the artists that match your style and taste.

In Vos Group, we don’t just talk the talk, we walk the walk. Here’s our very own Society6 store with some cool articles for you. Check it out here!

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